WILMINGTON TRAFFIC ON DEMAND is a third party service that provides surveillance, organization, and dissemination of commuter traffic conditions to radio station and television clients in Wilmington, N.C.

WILMINGTON TRAFFIC ON DEMAND began development of a full service traffic company in October, 2004 and currently runs its services over various radio station affiliates in Wilmington.

WTOD offers commuter traffic information to its affiliates through first hand surveillance.

The traffic reports provided by WTOD are customized and e-mailed to each station. Stations give advertising inventory adjacent to the reports.  In return for service, these frequent advertising spots are used by WTOD to air concise commercial messages of traffic sponsors.

Our advertising happens when traffic happens: during busy drive times when adults are trapped in their cars eager to hear the latest traffic.. Each message on WTOD "roadblocks" listeners because it airs on all affiliate stations running a traffic report during the same time period. So no matter what type of music your potential customers like, you'll reach them.

LET TRAFFIC SPONSORSHIPS DRIVE YOUR MESSAGE HOME….

HOW THE SPONSORSHIPS WORK:

• Monday-Friday, Primarily in Peak Drive Times
• Single Ad Message-Showcased with Vital Info
• Attention-Getting Format Similar to TV Newsbreaks
• No Production or Talent Fees-Fast Copy Changes

YOUR SPONSORSHIP CONSISTS OF:

• The Information Report
• Immediately followed by:

Your 30 Powerful Word Live-Read Commercial Message

SPONSORSHIP COPY:

• Copy can be updated daily
• Copy can tag different retailers or products for promotions

BENEFITS OF TRAFFIC SPONSORSHIPS:

• Unsurpassed Reach
• Great Frequency
• Market Share 
• Uniqueness of Medium
• Economical Production
• Single Advertising Message